Let’s imagine you one day end up with only one element that you are allowed to A/B/MV-test for the rest of your life! Which one would you choose?

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Let’s imagine you one day end up with only one metric for the rest of your life. Which would it be? At least I’m not sure! Let’s ask the audience, or in this case 17 of the most brilliant minds in web analytics and big data out there today!

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If your are running or plan on running a e-commerce business you will, sooner or later, reach a point where you will realise that you need quality content on categories and product-pages to stay ahead of competitors, convert visitors and obey to Google recommendations. Else? Face the wrath of Pandas or similar animals and the […]

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