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Experts talk – one element you would test for the rest of your life

Roll the dice

Let’s imagine you one day end up with only one element that you are allowed to A/B/MV-test for the rest of your life! No other activity then pure testning. Which one would you choose?

While no complete conversion optimization strategy contains only elements and testing it’s an interesting thought to mull on. Which element do we think is the most important driver for conversion?

I believe a clear CTA is an important start. But what do everyone els think? Let’s consult the experts. 19 of the most brilliant minds in conversion rate optimization weigh in on the topic!

I asked:

Gun to the head – which 1 element would you A/B-test for the rest of your life?

Let’s see their answers and explanations!

1) Peep Laja

2) Ian Rhodes

3) Rich Page

4) Bryan Eisenberg

5) Rick Perreault

6) Hiten Shah

7) Perry Marshall

8) Justin Rondeau

9) Craig Sullivan

10) Talia Wolf

11) Joseph Putnam

12) Chris Goward

13) Joanna Wiebe

14) Jeffrey Eisenberg

15) Michael Aagard

16) Anna Talerico

17) Angie Schottmuller

18) Tim Ash

19) Daniel Gonzales

So, which one would you choose? Let us know in the comments below!

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