Let’s imagine you one day end up with only one element that you are allowed to A/B/MV-test for the rest of your life! No other activity then pure testning. Which one would you choose?
While no complete conversion optimization strategy contains only elements and testing it’s an interesting thought to mull on. Which element do we think is the most important driver for conversion?
I believe a clear CTA is an important start. But what do everyone els think? Let’s consult the experts. 19 of the most brilliant minds in conversion rate optimization weigh in on the topic!
Gun to the head – which 1 element would you A/B-test for the rest of your life?
Let’s see their answers and explanations!
1) Peep Laja
— Peep Laja (@peeplaja) April 22, 2014
2) Ian Rhodes
@CubicleDropout always keep testing the first intended engagement – the initial CTA. It’s where the greatest momentum had be gained.
— Ian Rhodes (@iRhodes) April 22, 2014
3) Rich Page
@CubicleDropout lol. Call-to-action buttons. And then bullet proof vests
— Rich Page (@richpage) April 22, 2014
4) Bryan Eisenberg
@CubicleDropout the offer of a page or website!
— Bryan Eisenberg (@TheGrok) April 22, 2014
5) Rick Perreault
@CubicleDropout I think headline. If you get the message wrong, the rest won’t matter much.
— Rick Perreault (@rickperreault) April 22, 2014
6) Hiten Shah
— Hiten Shah (@hnshah) April 22, 2014
7) Perry Marshall
— Perry Marshall (@PerryMarshall) April 22, 2014
8) Justin Rondeau
@CubicleDropout I’d have to go with CTA copy. Easy to test & implement also does wonders. Slightly boring thing to test, but effective
— Justin Rondeau (@Jtrondeau) April 22, 2014
9) Craig Sullivan
@CubicleDropout Aha! My answer is forms, because I find they are a seriously under optimised area.
— Craig Sullivan (@OptimiseOrDie) April 22, 2014
10) Talia Wolf
@CubicleDropout hey! Interesting question! As our brains process images 60,000 times more quicker than text, I’d always test the image.
— TaliaGw (@TaliaGw) April 22, 2014
11) Joseph Putnam
— Joseph Putnam (@JosephPutnam) April 22, 2014
12) Chris Goward
— Chris Goward (@chrisgoward) April 22, 2014
13) Joanna Wiebe
— Joanna Wiebe (@copyhackers) April 22, 2014
14) Jeffrey Eisenberg
— Jeffrey Eisenberg (@JeffreyGroks) April 23, 2014
15) Michael Aagard
@CubicleDropout I’d could easily spend a lifetime testing headline copy.
— Michael Aagaard (@ContentVerve) April 23, 2014
16) Anna Talerico
@CubicleDropout Hmm..I would say Layout. What about you!? What would you test if you could only test one thing????
— Anna Talerico (@annatalerico) April 23, 2014
17) Angie Schottmuller
@CubicleDropout Hmm. Not practical, but I’d say it’s a toss-up between headline and CTA button text (which should somewhat match anyhow)
— Angie Schottmuller (@aschottmuller) April 24, 2014
18) Tim Ash
— Tim Ash (@tim_ash) April 28, 2014
19) Daniel Gonzales
@CubicleDropout money back guarantees
— Daniel Gonzalez (@HiDanielG) April 26, 2014
So, which one would you choose? Let us know in the comments below!
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